Selling online or offline can be so confusing if you don’t know how to do it. You might have millions of Naira or Dollars to purchase some products but if you don’t have the right marketing channel to sell it off and close the deal, then that product will never convert into profit (Money).
In this writup, i will list and explain Eight (8) best ways on how to sell your products online & offline in Nigeria.
- Jiji (using Jiji to sell your products).
- Google Adwords (using Google Adwords to sell your products).
- Facebook and Instagram (using Facebook and Instagram to sell your products).
- Prinkipas (using Prinkipas to sell your products).
- Jumia Merchant (using Jumia to sell your products).
- Build Your E-commerce website. (using a website to sell your products).
- Selling to Shop Owners.
- Selling with Flyers, Banners and Physical Promotional Materials.
Jiji (using Jiji to sell your products).
Jiji is an online platform where you can sell your products online for free, you can also use their paid advert package if you choose to but the free option is perfect for a start. All you have to do is to register and start listing your product on the platform to enable you get more sales.
Google Adwords (using Google Adwords to sell your products).
Google Adwords is like an auction house. You have to set a budget and a bid. The bid sets how much you are willing to pay for each click. If your maximum bid is $2, Google will only show your ad to people if others aren’t bidding more than you (on average). When creating Google Advert (also known as Google Ad) I’ll advice you to use keyword search ad as your campaign type.
Create your advert on Google Adword and use meaningful keyword that is related to your product that will also lead to sales. If you are selling best full body shaper I’ll advice you to use a phrase search like “buy best full body shaper” avoid broad search. This method will put you in front of prospect to enable you sell to them and convert them to customers.
Facebook and Instagram (using Facebook and Instagram to sell your products).
A lot of people are using this platform to sell their product and close sales of all kind online hence, you should also do that. It is also ok to use your business name (if you have one) in fact that is what you should be using as I strongly advice you to use it. Once you have your Facebook and Instagram page up and running meet a good designer to do a good cover design for you cause this will go a long way in displaying you as a professional.
(We have a group where you can advertise, learn and also sell your products on Facebook “Prinkipas Market “. I strongly advice you to join and expand your knowledge base). After the creation of your Facebook and Instagram page, I will advise you to run a page like campaign to a certain amount and then, run an advert of your products to start getting demand from your future customers. A good follow up of prospects is necessary to enable you close the deal.
Prinkipas (using Prinkipas to sell your products).
Prinkipas Nigeria is Nigeria’s #1 Stop Shopping Destination for Fashion, Electronics and many more. Prinkipas also allow trusted upcoming business owners to sell their product on prinkipas.com.ng. When selling on Prinkipas, your product will get promoted for free on every available e-channel platform to enable you make more sales.
To get started just send an e-mail to [email protected] and you will get a response as soon as possible from Prinkipas to enable you successfully list your product on Prinkipas. You can also join Prinkipas Facebook Community by searching for “Prinkipas Market” on Facebook to enable you learn and gain free information on how to buy & sell your products online, challenges and solutions.
Jumia Merchant (using Jumia to sell your products).
To become a Jumia Merchant, visit Jumia Merchant website and register an account with them to enable you sell your products on their platform. Currently they only accept sellers from Lagos for easy pickup and delivery of goods (Information gotten from a Jumia representative via phone call).
Build Your E-commerce website. (using a website to sell your products).
With this method, you get total control of your product listing and also the way you want it to be displayed to your audience or customers. You will also have the opportunity to make maximum profit once your website becomes popular. The method of creating a website helps you to build a brand because if you keep selling on other platforms you end up promoting other brands.
But imagine if it’s your site that all this publication is getting, you will end up reaping the fruits of your labour if your site becomes popular. In this scenario you will not spend much anymore to earn the trust of your customers. Have it in mind that you need to spend more time and money on website promotion to enable you drive traffic that will in turn enable you sell your products and build your brand successfully.
Additional Methods (Offline Marketing).
Selling to Shop Owners.
This method can help you get your money at once if you can meet some shop owners and negotiate for the price of the product before time and then import and sell to them at wholesale price. But you might end up selling it cheaper compared to what you will be selling to an individual buyer.
Selling with Flyers, Banners and Physical Promotional Materials.
Using flyers, banners and other physical promotional materials to sell your products is indeed a good one, especially when you are selling a new product that gives a solution to a problem. All you need to do is get a good graphic designer to create a beautiful design for you, avoid long stories on the banner and just input important contact details and the solution the product can offer (go straight to the point).
After designing, the next step will be for you to print and place and distribute them to where people can see it and start placing their order for what you are selling. Your website address and phone number should be on the flyer if you have a website address.
Drop a comment below, if something is not clear or if you need more clarification about any of the points raised in this post.